AMAZON SELLING PARTNER
Sell on Amazon
Amazon is one of the world's largest e-commerce ecosystems, and independent sellers currently make up more than 60% of sales in the Amazon store. In short, Amazon is a sales channel where not only large brands but also independent sellers working with the right system can scale significantly.
Why Sell on Amazon?
The Amazon Global Selling structure offers sellers access to 22 different country sites worldwide. This allows you to grow without being tied to a single market, test new categories, and evaluate international sales opportunities.
More importantly, Amazon still offers massive opportunities for new sellers. According to Amazon's data, professional sellers who effectively use the New Seller Guide in their first 90 days gain a significant advantage in their first-year sales performance. Amazon also offers various incentives and starter tools for new sellers.
Is Dropshipping Still Growing?
Yes, but it is no longer an “easy money” model; it requires operational discipline. According to Grand View Research, the global dropshipping market size was valued at approximately $365.7 billion in 2024 and is expected to see strong growth up to 2030.
This shows that the model is still a serious economic space. But the winners are those who build a robust system. It's not about classic internet fairytales, but real operations.
Is Dropshipping Possible on Amazon?
Yes. Amazon allows the dropshipping model. However, the fundamental condition is that you must be the party that appears as the seller and is responsible to the customer. Having another store or supplier appear as the seller in the eyes of the customer violates Amazon's policies.
Therefore, sustainable dropshipping on Amazon is not just about “buy from somewhere else and ship.” The correct process requires:
- The seller identity on the order must belong to you
- Customer communication and the return process must be managed by you
- Third-party retailer branding must not be prominent in the order experience
- The operation must be kept under control in terms of speed, stock, and customer satisfaction
What Does SellerRunning Solve?
Finding products is not the only difficult part of selling on Amazon. The real challenge is flawlessly managing pricing, ordering, sourcing, shipping, tracking, and exception handling continuously. SellerRunning is designed to reduce this complexity.
Manage your multi-marketplace operation from a single place
Run your order flow with more control
React faster on the pricing side
Make your prep center and carrier processes more systematic
Reduce manual errors and increase operational scalability
SellerRunning is not a shortcut that replaces Amazon policy; it is an infrastructure that makes it easier for you to run policy-compliant operations.
How to Start Selling on Amazon?
Amazon's official registration process generally consists of 5 main steps:
- Enter your business information
- Enter the seller and primary contact person info
- Enter your bank and billing information
- Enter your store name and product information
- Verify your identity
During the identity verification stage, a government-issued ID and proof of address issued within the last 180 days are usually required. In some cases, a face photo or video call may also be requested. Amazon states that for many applications, this process can be completed with a few hours of registration plus a few business days for verification.
Go to Amazon Seller CentralThings to Consider Before Starting
Your product and supply source must be clear.
If stock and price fluctuations disrupt operations, account health is also affected.
Customer experience is your responsibility.
The fact that you are dropshipping is not an excuse for late delivery or poor packaging. From Amazon's perspective, you are the customer's point of contact.
Your documents must be prepared cleanly.
Inconsistencies in company name, address, bank account, and identity information can complicate the onboarding process.
Your brand and store presentation must be professional.
During the Amazon registration flow, you may be asked for store name, product codes, brand status, and certain business certification information. A trustworthy storefront structure makes a difference in the long run.